BUSINESS FORUM OF AMUSEMENT INDUSTRY PROFESSIONALS WITHIN THE FRAMES OF "RAAPA EXPO - 2025"
Masterclass
«20 Insights from 20 Years in the Amusement Park Business»
Practitioner experts Natalia Likhovetskaya and Elena Baidukova will share their experiences and insights accumulated over 20 years. Their journey has not been easy, and each project presents unique challenges, dozens of pitfalls, and, of course, mistakes! The experts will candidly discuss their projects and life hacks that will help you avoid missteps and achieve excellent results in your parks!
You will learn about the latest trends in the industry. You will be able to share your own best practices and receive valuable feedback. Successful cases and failures in the market will be discussed during the event.
This is your chance to start the New Year with new ideas and a fresh perspective on your park. Welcome to the meeting of the minds! Exchange experiences and get inspired for new projects.
Business Training
«Event - the Heart of the Park»
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During the training, we will discuss:
— What an event structure brings to the park;
— What is needed to develop your own event team in the park;
— The nuances of managing creative people;
— How to find, train, and motivate employees;
— How Event helps increase the park's profits, contribute to its growth, and solve a million marketing challenges.
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Also in the program:
— How to create an event calendar;
— Training the event team;
— Features of event planning in an entertainment center;
— Hоw to boost your park through vent;
— Profit from event activities.
Conference
«Trends in the Development of Recreation and Amusement Parks in Russia»
Program:
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Practical experience of effective solutions in the management and development of an amusement park.
Mikhail Mozylev, acting COO of the theme park “Sochi Park”.
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The culture of transforming the urban parks: new functions,
scenarios and appearance of public spaces in Moscow.
Ekaterina Sporykhina, Head of the project group at the architectural bureau Wowhaus.
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Festival as the growth driver for the park.
Lera Dmitrieva, event marketing specialist, business-consultant, the author of the blog “Event marketing for business”.
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Edutainment in amusement parks for attracting and keeping customers.
Anna Dugar-Zhabon, an expert in the development of amusement parks and educational projects, President of the National Agency "POZNAVAI EXPO," and Founder of the consulting agency "Creative Park Solutions."
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Curent tools for collaboration and interaction with park
guests.
Speaker to be confirmed.
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Nature in the city: working with urban protected natural areas.
Example of creating an Eco park on Pokrovskaya embankment.
Valeria Lifshits, head of the project group at the architectural bureau Wowhaus.
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Safety Factors in organizing a skate-park.
Nikolai Kreivis, co-founder of SKpark (Moscow), author of the webinar "How to Build a Skate Park Without Mistakes."
- Excursion to the amusement park “Skazka”. Overview of thematic locations, amusement rides, and an introduction to the park's operations.
Strategic Business Game
«PARK MAXED OUT»
If your park has a request, task or goal, and you would like to address them – let’s play!
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In our business game:
— Opportunities will arise to recognize obstacles on the way to realizing your intentions/ ideas/ goals in your parks;
— Like in a “simulator” you can navigate difficult situations and transfer the experience gained in the game to your park;
— You will find strong solutions for your business;
— There is an exchange of experiences and insights among the participants. There are no “winners or losers”, only plans and ideas for self-development that can be brought to life.
Anyone can participate in the game – from managers to business owners, leaders and entrepreneurs.
The game encourages development to effective business thinking, mastering of strategic planning skills and achievement of high results in park operations!
Exhibition working hours.
Masterclass
«DNA of park revenue: Practice 2024»
A three-hour practical event for owners and directors of amusement parks dedicated to strategies increasing revenue in 2024.
The topics of the masterclass are based on real cases of 5 parks in different regions of Russia: Central Russia, North, South, Ural, Siberia
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What awaits you?
— You will learn about the experience of using “Park revenue DNA” method through examples of successful parks.
— You will adopt working strategies of growth backed by real data.
— You will master practical tools that you can immediately apply in your business.
— You will receive a step action plan on how to increase revenue by 20% and more annually.
Seminar-discussion
«Protection of the rights of owners and operators of the amusement rides. Current legal issues»
Topics for discussion:
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Annual technical inspection of amusement rides. How to choose a laboratory? Is it possible to involve a non-specialized organization due to a small number of accredited companies?
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RB-4 amusement rides: without registration but under supervision!? A legal dilemma.
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Is it possible for operators to perform self-inspections of RB-4 amusement rides?
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Trampoline arenas and «bouncing trampolines»: attractions or not? What standards should be used to reduce injury rates?
- What to do with the foreign-manufactured amusement rides under sanctions: repair, warranties, certification, responsibility.
- Uncontrolled expansion of Asian equipment: how to fight counterfeit products?
- Mobile attractions. Maintenance for mobile attractions before temporary registration.
- Planned changes (revision) to the technical regulations «On the Safety Amusement Rides».
- News on the standardization of amusement rides.
- Plans to establish an intergovernmental advisory committee of the Eurasian Economic Commission (EEC) on amusement rides.
«PROPARK-2025» Award Ceremony.
Gala dinner devoted to the opening of the RAAPA EXPO 2025.
Exhibition working hours.
Business Training
«Secret technologies of the Sales Department manager in the amusement industry»
During the training we will cover:
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The top 3 mistakes of sales department in parks;
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How to correctly build a sales plan, and what it depends on;
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Key performance indicators and a reporting system necessary for a
manager;
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Stages of the sales process and handling key objections;
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Motivation that works: how to inspire managers to achieve high
results;
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When it’s time to bring a sales department manager onboard;
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Features of selling tickets, banquets, and events;
Open Meeting of the Coordination Council of the Amusement Industry
«Standards of Operation, Personnel, and Government Support in the Field of Parks and Attractions»
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Measures of state support for Russian manufacturers of amusement rides and entertainment equipment
Ministry of Industry and Trade of the Russian Federation
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A comprehensive approach to the creation and operation of parks and public spaces. Guidelines.
Sergey Butorin, member of the Public Chamber of the Russian Federation, head of the All-Russian public organization "Parks of Russia"
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The issue of personnel and training specialists for the entertainment industry
Alexey Prosandeev, president of SAPIR
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The results of the development of standardization for children's playground equipment in 2024.
Natalia Zinchenko, Head of the SSPPEDISO
- An open discussion with the participants of the meeting on the issues raised.
- Summarizing the results of the open meeting of the Coordination Council.
The event is held with the support of the Commission of the Public Chamber of the Russian Federation on housing and communal services, construction and roads.
(prior registration is required)
Masterclass
«More than a park: what o choose for development – business or creative approach»
(using the case of the “White Well” park (Voronezh) – a multi-format space for recreation and entertainment)
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What came first: (the chicken or the egg) business or
creativity?
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The economic model of the park, and why not everyone starts with
its formation.
- Wow-ecosystems, and how to build them.
- Wow-marketing in promoting the park.
Conference
«Organization of work and development trends for waterparks and water entertainment complexes»
Program:
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Tickets to summer: effective marketing and advertising strategies
for waterparks.
Marat Sabirov, marketing director of “Kva-Kva Park”, 15 years in marketing and sales.
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Water rides in water parks. What the standards do not tell.
Igor Tuzhilkin, technical director of LLC «Pulgan».
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Practice of interaction with executive authorities in the operation of a water park.
Dmitry Krutikov, General Director of the water park “Piterland”, Saint Petersburg.
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Water complexes 2.0: Self-service and opportunities — let us
discuss!
Denis Kabanov, Director of Development at the "DataKrat" Group, Yekaterinburg.
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City Resort «GREMM»: a concept of a modern thermal food complex.
Andrey Antropov, commercial director of City Resort «GREMM», Moscow.
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A new generation of water parks and water slides.
Selim Doguoglu, head of the representative office of «Polin Waterparks» (Turkey) in Russia.
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Inflatable water parks. Requirements for operation and financial
indicators.
Andrey Avilov, founder and head of the “Attro” company, Chelyabinsk.
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Comprehensive risk insurance program of water parks
Natalia Filippova, head of the Key Clients Insurance Directorate at "AlfaStrakhovanie" JSC.
Online-Conference
The 4th All-Russian Reseach-to-Practice Conference «Modern Leisure Industry: Vectors of Modernization»
Exhibition working hours.
Awarding diplomas to the exhibition participants
*The program may be subject to changes.
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