BUSINESS FORUM OF AMUSEMENT INDUSTRY PROFESSIONALS WITHIN THE FRAMES OF "RAAPA EXPO - 2025"
Masterclass
«20 Insights from 20 Years in the Amusement Park Business»
Practitioner experts Natalia Likhovetskaya and Elena Baidukova will share their experiences and insights accumulated over 20 years. Their journey has not been easy, and each project presents unique challenges, dozens of pitfalls, and, of course, mistakes! The experts will candidly discuss their projects and life hacks that will help you avoid missteps and achieve excellent results in your parks!
You will learn about the latest trends in the industry. You will be able to share your own best practices and receive valuable feedback. Successful cases and failures in the market will be discussed during the event.
This is your chance to start the New Year with new ideas and a fresh perspective on your park. Welcome to the meeting of the minds! Exchange experiences and get inspired for new projects.
Business Training
«Event - the Heart of the Park»
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During the training, we will discuss:
— What an event structure brings to the park;
— What is needed to develop your own event team in the park;
— The nuances of managing creative people;
— How to find, train, and motivate employees;
— How Event helps increase the park's profits, contribute to its growth, and solve a million marketing challenges.
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Also in the program:
— How to create an event calendar;
— Training the event team;
— Features of event planning in an entertainment center;
— Hоw to boost your park through vent;
— Profit from event activities.
Conference
«Trends in the Development of Recreation and Amusement Parks in Russia»
Program:
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Practical experience of effective solutions in the management and
development of an amusement park.
Gennady Grigorenko, operations director of the theme park “Sochi Park”.
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The culture of transforming the urban parks: new functions,
scenarios and appearance of public spaces in Moscow.
Ekaterina Sporykhina, Head of the project group at the architectural bureau Wowhaus.
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Festival as the growth driver for the park.
Lera Dmitrieva, event marketing specialist, business-consultant, the author of the blog “Event marketing for business”.
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Curent tools for collaboration and interaction with park
guests.
Speaker to be confirmed.
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Nature in the city: working with urban protected natural areas.
Example of creating an Eco park on Pokrovskaya embankment.
Valeria Lifshits, head of the project group at the architectural bureau Wowhaus.
- Excursion to the amusement park “Skazka”. Overview of thematic locations, amusement rides, and an introduction to the park's operations.
Strategic Business Game
«PARK MAZED OUT»
If your park has a request, task or goal, and you would like to address them – let’s play!
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In our business game:
— Opportunities will arise to recognize obstacles on the way to realizing your intentions/ ideas/ goals in your parks;
— Like in a “simulator” you can navigate difficult situations and transfer the experience gained in the game to your park;
— You will find strong solutions for your business;
— There is an exchange of experiences and insights among the participants. There are no “winners or losers”, only plans and ideas for self-development that can be brought to life.
Anyone can participate in the game – from managers to business owners, leaders and entrepreneurs.
The game encourages development to effective business thinking, mastering of strategic planning skills and achievement of high results in park operations!
Exhibition working hours.
Masterclass
«DNA of park revenue: Practice 2024»
A three-hour practical event for owners and directors of amusement parks dedicated to strategies increasing revenue in 2024.
The topics of the masterclass are based on real cases of 5 parks in different regions of Russia: Central Russia, North, South, Ural, Siberia
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What awaits you?
— You will learn about the experience of using “Park revenue DNA” method through examples of successful parks.
— You will adopt working strategies of growth backed by real data.
— You will master practical tools that you can immediately apply in your business.
— You will receive a step action plan on how to increase revenue by 20% and more annually.
Seminar-discussion
«Protection of the rights of owners and operators of the amusement rides. Current legal issues»
Topics for discussion:
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Annual technical inspection of amusement rides. How to choose a
laboratory? Is it possible to involve a non-specialized
organization due to a small number of accredited companies?
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RB-4 amusement rides: without registration but under supervision!?
A legal dilemma.
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Is it possible for operators to perform self-inspections of RB-4
amusement rides?
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Trampoline arenas and parks: attractions or not? Issues of
identification and supervision.
- Mobile attractions. Maintenance for mobile attractions before temporary registration.
- Training of personnel of the amusement industry. Responsibility of individuals for the safe operation of attractions.
- What to do with the foreign-manufactured amusement rides under sanctions: repair, warranties, certification, responsibility.
- Planned changes (revision) to the technical regulations «On the Safety Amusement Rides»
- News on the standardization of amusement rides.
- Plans to establish an intergovernmental advisory committee of the Eurasian Economic Commission (EEC) on amusement rides.
«PROPARK-2025» Award Ceremony.
Gala dinner devoted to the opening of the RAAPA EXPO 2025.
Exhibition working hours.
Business Training
«Secret technologies of the Sales Department manager in the amusement industry»
During the training we will cover:
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The top 3 mistakes of sales department in parks;
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How to correctly build a sales plan, and what it depends on;
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Key performance indicators and a reporting system necessary for a
manager;
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Stages of the sales process and handling key objections;
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Motivation that works: how to inspire managers to achieve high
results;
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When it’s time to bring a sales department manager onboard;
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Features of selling tickets, banquets, and events;
Open Meeting of the Coordination Council of the Amusement Industry
«Standards of Operation, Personnel, and Government Support in the Field of Parks and Attractions»
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The Russian Association of Parks and Amusement Equipment
Manufacturers (RAAPA)
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The Union of Associations and Partners of the Amusement Industry
(SAPIR)
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The All-Russiaт Public Organization “Parks of Russia”
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The Union of Specialists, Manufacturers, Suppliers and Operators
of children’s play and sports equipment (SSPPEDISO)
(prior registration is required)
Masterclass
«More than a park: what o choose for development – business or creative approach»
(using the case of the “White Well” park (Voronezh) – a multi-format space for recreation and entertainment)
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What came first: (the chicken or the egg) business or
creativity?
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The economic model of the park, and why not everyone starts with
its formation.
- Wow-ecosystems, and how to build them.
- Wow-marketing in promoting the park.
Conference
«Organization of work and development trends for waterparks and water entertainment complexes»
Program:
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Tickets to summer: effective marketing and advertising strategies
for waterparks.
Marat Sabirov, marketing director of “Kva-Kva Park”, 15 years in marketing and sales.
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Water rides in water parks. What the standards do not tell.
Igor Tuzhilkin, technical director of LLC «Pulgan».
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Synergy of outdoor (summer) and indoor areas of the water
park.
Speaker to be confirmed.
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Water complexes 2.0: Self-service and opportunities — let us
discuss!
Denis Kabanov, Director of Development at the "DataKrat" Group, Yekaterinburg.
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Inflatable water parks. Requirements for operation and financial
indicators.
Andrey Avilov, founder and head of the “Attro” company, Chelyabinsk.
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Latest trends in water amusment and water park services.
Selim Doguoglu, head of the representative office of «Polin Waterparks» (Turkey) in Russia.
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Comprehensive risk insurance program of water parks
Natalia Filippova, head of the Key Clients Insurance Directorate at "AlfaStrakhovanie" JSC.
Exhibition working hours.
Awarding diplomas to the exhibition participants
*The program may be subject to changes.
Hotel Booking Inforhotel-requestmation for Events Participants and Guests
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Address: Moscow, Staroalekseevskaya st. 20
Metro Alekseevskaya (Kaluzhsko-Rizhskaya (6) line)
You can book your room an the hotel website
1 Art hotel 4* (Metro Alekseevskaya (Kaluzhsko-Rizhskaya (6) line)
Valid with promocode:
"ART" -10% discountCOMFORT SGL/TWN
Tourist Hotel 3* (Metro "Botanicheskiy Sad")
STANDARD/ECONOM SGL/DBL
Cosmos Moscow VDNH 3* (Metro "VDNH")
STANDART/COMFORT
Business Hotel Alekseevsky 3* (Metro Alekseevskaya)
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D'Hotel 3* (Metro VDNH)
STADARD/COMFORT
Hotel Yaroslavskaya 3* (Metro "VDNH")
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