Russian association of amusement
parks and attractions

Russian association of amusement
parks and attractions

Final report: Prolight + Sound Shanghai’s online conference successfully blends business and education

11 november 2020
Providing industry players with valuable resources amid the covid19 pandemic, Prolight + Sound Shanghai’s five-day conference of product demonstrations, exhibits and educational content drew to a successful close on 1 November having garnered 71,349 views. A total of 9,599 trade buyers and professionals from the audio, lighting, entertainment and event technology sectors tuned in to the conference, which was streamed via the official Prolight + Sound China WeChat platform.

At the conclusion of the conference, Ms Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd, said: “We're delighted that our first online conference was a success and that we were able to provide engaging content to support different industry sectors during this time. The full programme will stay online for the next few weeks. Industry players that missed any of the sessions are invited to catch up via our 'on-demand' videos on the PLSS WeChat platform.”

 A total of 125 companies presented their latest innovations during the conference, across three product categories of Professional Audio, Professional Lighting & Visual Equipment, Recording & Production as well as Selected Brands. This included showcases from some of the biggest names in the industry, such as Adam Hall, Bosch, Fengyi, Fengyuzhu, Funktion-one, GLP, KV2 Audio, Linso, Midas, Meyer Sound, Outline, PR Lighting, Superlux, Supernature, and ZOBO.

 Mr Chen Sheng, a sound engineer from the Audio Division of Guangdong Takstar Electronic Co Ltd, expressed satisfaction with the results of the company’s participation: "2020 has been an extraordinary year. The outbreak of the pandemic directly affected our marketing and promotion plans and our business has struggled to develop. Faced with these circumstances, we welcome this year’s PLSS online conference, which was both time and cost effective. The live streamed product promotions, new releases, technical trainings and industry forums were accessible anywhere and at any time. This was a highly effective way to support companies during the crisis."

The conference featured more than 50 topical seminars, technical trainings and product demonstrations covering audio, conference and smart office, as well as stage and event.

Mr Randell Greenlee, Director of International Relations and Communication of The German Entertainment Technology Association (VPLT), shared information on standards for using machinery in the EU and Germany. Commenting on the utility of the new online format, he says: “We are grateful to Prolight + Sound Shanghai for this unique opportunity. In crisis situations, it is a good idea to invest in recovery and to stay in the information loop. The online conference has allowed companies to do that. It is also an important “open door” to the Chinese and Asian Markets. We all need to prepare for the situation after the crisis by staying connected and taking advantage of online marketing tools that are customised for the event technology industry.”

The professional offering was rounded off by the Sound Art and Cultural Creatives Industries Development Seminar in support of developments in the film, television, sound and recording sectors. The seminar was co-organised by AES, AFM, AsiaGraph, the China Alliance of Sound Art Professionals, the Rong Family Culture Fund, the German Tonmeister’s Association (VDT) and representatives from various associations, leading industry brands, colleges and universities.

Discussing the return of physical events, Ms Cheung adds:“Despite the success of this PLSS online conference, we remain keenly aware that personal encounters remain important and cannot be replaced digitally. We are already planning more show content in the near future. We look forward to sharing more information with the industry soon.

” Prolight + Sound Shanghai is an annual international exhibition for the music, event, media technology and entertainment industry in Asia. The show is organised by Messe Frankfurt (HK) Ltd and the Shanghai Intex Exhibition Co Ltd (Intex), and is a brand event of the Prolight + Sound exhibition in Frankfurt, Germany.

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Other shows under the Prolight + Sound brand include:

Prolight + Sound
13 – 16 April 2021, Frankfurt

Prolight + Sound Guangzhou
16 – 19 May 2021, Guangzhou

Prolight + Sound Middle East
24 – 26 January 2021, Dubai

Prolight + Sound NAMM Russia
16 – 18 September 2021, Moscow

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