BUSINESS FORUM OF AMUSEMENT INDUSTRY PROFESSIONALS WITHIN THE FRAMES OF "RAAPA EXPO - 2021"

AUTHOR MASTER-CLASS

Entertainment business transformation: how to find growth points

Programme:

1. Module 1: Introductory
   — What is a growth point?
   — Sensitive parameters of your enterprise
   — How to identify growth points of a company?
   
2. Module 2: Growth points in sales
   — Growth points in sales / 5 quick action solutions
   
3. Module 3: Growth points in Marketing
   — Social networks as a sales and positioning mechanism
   — Marketing mathematics in your enterprise
   
4. Module 4: Growth points in Event
   — Skeleton creating an event in an amusement park. How does the path of the Guest depend on it.
   — Holiday margin or how to make money at the event!
   
5. Module 5: Practical case
   

CONFERENCE

Modern ways of developing parks of culture and recreation

Programme:

1. Ways to increase park revenue in a protracted pandemic.
   Margarita Navolokina, Head of the sales department of Sochi Park, Sochi.
2. Adaptation of parks for people with disabilities.
   Dmitry Petrakov, President of the Association of Professionals in the Sphere of Accessible Living Environment of the Disabled, St. Petersburg;
3. Safety requirements for universal playgrounds.
   Natalia Zinchenko, technical and forensic expert, head of the "Gorod" Association, Voronezh.
4. The brand of the park: how it affects economic effectiveness indicators.
   Elena Gudilina, brand producer of territories, Moscow; founder of www.gudilinabranding.ru
5. Marketing of the park and entertainment area: how to "pick up" a corporate client
   Igor Lyutenko, Chairman of the Expert Council of the National Award for Event Organizers "Golden Puzzle", member of the NAOM, Director of the "PRO-Interactive" company.
6. System of cost control and analysis of sales during events in the park.
   Eduard Khabibrakhmanov and Vilena Koinova, “Fibikids” Children's Agency and “Lime” animation art studio; "Superpark" project, Kazan.
7. Practical cases: how to increase sales in parks using automation.
   Victoirya Shalagina, Leading Key Account Specialist, Bars IT company, Yekaterinburg.

THIRD ALL-RUSSIAN SCIENTIFIC AND PRACTICAL CONFERENCE

"MODERN LEISURE INDUSTRY: MODERNIZATION VECTORS"

Exhibition hours

Opening ceremony of the exhibition RAAPA EXPO- 2021

CONFERENCE

Trends in the development of the modern amusement industry: new time technologies

1. Development dynamics and trends of new entertainment technologies in large resort cities. Multimedia parks as a component of the entertainment infrastructure (SoyuzMultfilm, Moskvarium).
   Alexey Zavyalov, Head of Company Development, Hello Park, Hello Park, Moscow.
2. Rest near home: how the leisure concept of regional centers is built.
   Anna Papaskiri, commercial director of the ADG group company, Moscow.
3. Online formats of the park's work in pandemic conditions, or how to make money without attractions.
   Igor Ivontiev, Director of Lakreevsky Les MAUK Central Park of Culture and Leisure, Cheboksary.
4. Commercialization of virtual reality arenas by the example of the WARPOINT franchise.
   Vladimir Skorobogatov, General Director of the WARPOINT company, Yekaterinburg.
5. Where will the park earnings go tomorrow, or how to direct the financial flow to yourself.
   Anton Buinov, Lime-Soft company, Yekaterinburg.
6. Features of the operation of water and winter attractions.
   Zhanna Drozdetskaya, Director of the RIF Group of Companies, Rostov-on-Don.

GALA DINNER, dedicated to the opening of the exhibition RAAPA EXPO -2021

Golden Pony Moscow-2021 awarding ceremony

Exhibition hours

SEMINAR

Risks during the operation of amusement rides and entertainment equipment

PRESENTATION of a new book by Marina Niklaus

Personnel management in amusement industry from A to Z

CONFERENCE

Management and organization of the water park efficient operation

1. Features of the work of a suburban water park in the recreational area on the example of the YES water park in Vologda.
   Dmitry Pautov, YES complex director, Vologda.
   
2. Movement is life. New interactive solutions for the water park.
   Igor Tuzhilkin, technical director of Pulgan LLC.
   
3. The specifics of the work of water parks in a region with a population of 500 thousand people.
   Denis Rezunik, Druzhba water park owner, Kirov.
   
4. Annual technical inspection of water slides and water park equipment. Prevention of emergency situations and monitoring of personnel performance.
   Andrey Petrenko, technical and forensic expert in the amusement and recreation industry, Krasnodar.
   
5. Summer zone of the water park with an all-season geothermal pool from a natural spring.
   Anna Yatchenko, deputy general director of the "LetoLeto" thermal resort, Tyumen.
   
6. Development of the water park industry during the COVID-19 pandemic.
   Selim Doguoglu, Head of Representative Office of "Polin Waterparks" (Turkey).
   

Exhibition hours

Handing diplomas to exhibitors. The exhibition closing ceremony